Hireclub provides career coaches with a platform to help job seekers
improve salaries or make career shifts. For job seekers, it matches
them with the right coach to fit their needs.
To improve the product, we conducted virtual and in-person user
interviews to gain deep insights on improvements for both coaches and
customers. We also hosted events to gather feedback and better
understand areas for growth.
Onboarding
My first major project was improving the onboarding process to increase user retention and growth. Working with the founder and project manager, we conducted in-person and virtual interviews to uncover drop-off points. Through multiple iterations and A/B testing, we refined the flow to deliver the best user experience on finding a coach.
Social & Marketing Graphics
Creating social media and marketing graphics was a major part of my work at Hireclub, collaborating closely with the product manager. A key challenge was ensuring the imagery reflected diversity.
Tile graphics were designed for Instagram and Facebook to promote achievements and share guides from Hireclub articles that support users’ personal growth and career development.
Marketing cover ads designed for LinkedIn, Facebook, and Eventbrite to promote events, sales, and advertisements targeting users seeking career growth.
Interactive Covid-19 Map
When COVID-19 caused a surge in unemployment, Hireclub saw an opportunity to help job seekers. I was tasked with designing a web app that displayed a live, interactive map of unemployment submissions and allowed users to include their social media and email for easy employer outreach.
I also designed promotional assets for the Product Hunt launch of the COVID-19 Unemployment Map.
prints
As Hireclub grew, we designed stickers for customers and team members to expand brand awareness through swag. I worked closely with print companies to color-proof designs and ensure high-quality production.
Events
During my time at Hireclub, we hosted multiple events to help attendees grow or change careers and learn salary negotiation skills. I designed all event slides, focusing on consistent branding and clear storytelling.
