Information
Timeline & Role
Nov. 2022 - 2024. First Designer
Overview
Transform in-person group into a thriving, self-sustaining community with Heylo's community management platform.
Software
- Adobe Illustrator
- Figma
Contribution
- Web Design
- Mobile Design
- Digital Assets
- Marketing Assets
- Design System
Summary
At Heylo, I was the first designer tasked with enhancing the product, branding, design system, and marketing assets. Working closely with the founders, co-founder, and developers, I led various design projects, including redesigns, improving user flow, and developing new features from concept to launch. This involved incorporating insights from user interview, stories, and reviews.
App Redesign
A major part of my work involved redesigning the product app's flow and user interface. Collaborating with the founders and developers, we explored various ideas and iterations, encountering challenges and limitations due to developer constraints. This led to multiple design changes and workarounds to adjust the flow and screens accordingly.
Group onboarding
The group onboarding project aimed to enhance two crucial user experiences: creating a group and receiving a group invitation. The redesign efforts focused on standardizing components across the platform, improving the visual hierarchy, and enhancing the group invitation experience to make it feel more personalized and distinctive for invitees.
Event
The Heylo event redesign concentrated on enhancing two primary areas: improving the event form and refining member registration. We introduced a cost breakdown feature for event forms to provide clarity on payment details. Additionally, we explored different registration options, taking into account development constraints regarding adding/removing guests and editing registrations when designing the UI/UX.
Chatroom
The chatroom underwent a significant redesign to enhance the user interface, aligning it with modern social app platforms like Facebook, iMessage, and WhatsApp. I collaborated closely with the team to develop new features from concept to launch, expanding Heylo's toolset based on user requests and needs. Recent features launched include private topics, a new @announce command, and a redesigned chat input user experience.
Features
I also worked on designing a multitude of new features for Heylo. Below are some of the launched features I've worked on from conception to launch:
app store
The app store screenshots were redesigned to update the visual appearance and communication, aligning them with the refreshed Heylo design to better appeal to users.
Design System
The objective of redesigning the design system was to enhance tap targets, ensure consistent sizing, and improve discoverability, branding, and scalability for new product features. Below highlights a portion of the redesigned components for Heylo.
