Animoji of Raymond Shen in a beanie with glasses

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01.

Visualiz

Final Design cover of the mobile app for Visualiz

02.

Information

Timeline & Role

Aug. 2019
Designer

Overview

A mobile app that strives to change business and consumer social interactions.

Software

Adobe Illustrator Icon

Adobe Illustrator

Adobe Photoshop Icon

Adobe Photoshop

Sketch.app Icon

Sketch App

Contribution

  • Art Direction
  • Mobile Design
  • Digital Assets
  • Branding

03.

Summary

Visualiz is a startup company in Texas aimed to change the way small businesses and consumers interact with each other through augmented reality. I started off as an intern at this startup company and helped work on transforming their ideas into a mobile app.

The initial app lacked branding, contrast, structure, and hierarchy leading to poor user experiences. The other challenge for me was understanding how to design augmented reality. Therefore, before I started working on preparing the company branding and mobile app UI, I had to conduct my own personal research, studies, analysis, and understanding of the market and competitors.

As a result, I delivered the final version mockups of the mobile app UI based on research, discussions, feedback, and inspiration over several months.

04.

The Process

2019 Original Visualiz App

Below are screenshots of the original app for Visualiz. Before the app was rebranded, it was called “Polarize.” As displayed below, the app lacked any sort of design hierarchy, structure, contrast, and proper grid layout implementation.

2019 Original Design of Polarize before it rebranded to Visualiz Low fidelity designed wireframe on Sketch Software program for visualiz mobile app High fidelity designed wireframe on Sketch Software program for visualiz mobile app

05.

Mobile App

The final designs were based on research, competitors, and the targeted audiences to retain and attract new users.

Final Design iteration done for the company The New Crowd. Final Design iteration done for the company The New Crowd. Final Design iteration done for the company The New Crowd.