Animoji of Raymond Shen in a beanie with glasses

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01.

Fireflies.ai

Designs Raymond Shen has made for Fireflies.ai internal web pages

02.

Information

Timeline & Role

Jun. 2018
Designer

Overview

An artificial intelligent assistant for your meetings.

Software

Adobe Illustrator Icon

Adobe Illustrator

Adobe Photoshop Icon

Adobe Photoshop

Adobe AfterEffects Icon

Adobe AfterEffects

Adobe AfterEffects Icon

HTML5 & CSS3

Contribution

  • Art Direction
  • Page Layout & Design
  • Branding Design

03.

Summary

I was a Designer at Fireflies.ai, leading the design direction for the company’s branding, digital marketing assets, website, and email templates. Before joining the company, it already had an existing brand, product, and UI design. My task was to update and redesign all existing assets into one cohesive identity and create delightful user experiences.

Within the company, I worked closely with the founder, marketing, psychology, and engineering departments throughout my redesigning process to understand current problems and present solutions and ideas to form a better user experience.

04.

Identity

Cohesive Identity and Branding

Brainstorming sessions and iterations were conducted between the founder and me. The goal of the rebrand was to make it friendly, bright, and intelligent.

Fireflies.ai Logo Rebrand Moodboard made by Raymond Shen for Fireflies.ai branding sessions Finalization based on the previous moodboard color palette exploration.

05.

Extension

Designed Fireflies.ai extension CRM where clients and users can take notes and send them into a converted email format.

Final Extension Design for Fireflies.ai in 2018 by Raymond Shen Final Extension Design for Fireflies.ai in 2018 by Raymond Shen

06.

Email

Designed for scalability and responsiveness on both web and mobile view for Fireflies.ai email template.

Mobile and Web Email Designed by Raymond Shen for Fireflies.ai 2018 Mobile Email Designed by Raymond Shen for Fireflies.ai 2018 Desktop Email Designed by Raymond Shen for Fireflies.ai 2018

07.

Website

Talk CRM designed for Fireflies.ai by Raymond Shen & Satyajit Das 2018 Talk CRM designed for Fireflies.ai by Raymond Shen & Satyajit Das 2018 About page designed for Fireflies.ai by Raymond Shen & Satyajit Das 2018 About page Design for Fireflies.ai by Raymond Shen & Satyajit Das 2018

08.

Digital Ads

Digital ads used for promoting company product and features on instagram.

Digital Ads Designed for Fireflies.ai Instagram by Raymond Shen 2018 Digital Ads Designed for Fireflies.ai Instagram by Raymond Shen 2018